B&Q TradePoint: building a stronger trade proposition
How redefining the relationship between B&Q and TradePoint created a clearer, faster and more compelling offer for today’s trade professionals.
Insights
Why healthcare brands need to sell confidence, not products
Healthcare marketers often assume the barrier to growth is awareness. It isn’t. More often, it’s uncertainty.
Insights
Why experience is the new healthcare brand differentiator
Clinical care may be the baseline, but patient experience is where trust, growth and commercial advantage are won.
Insights
How to keep brand projects moving
Most brand projects don’t stall because the agency gets it wrong. They stall because the organisation was never fully aligned on the brief.
Branding the care experience
How we helped HC-One strengthen resident wellbeing, workforce engagement and care experience at scale
Announcements
ODA wins four at Transform Awards
Our work for Kuoni and Airtime wins in both design and strategy categories at the Transform Awards 2026
Insights
RealityCheck: Is your brief setting you up for success?
Only half the ideas from winning pitches make it to market. It’s not a pitch problem – it’s the brief.
Announcements
ODA shortlisted for five Transform Awards
We’re proud to announce that we have been shortlisted in five categories at the Transform Awards 2026
Opinions
How brands compete when AI makes expertise free
In a world of instant answers, how your brand makes people feel is the last true differentiator.
News
Property branding for later living: a Wallacea case study
How we helped Wallacea Living transform a retirement living development into a distinctive lifestyle brand through strategy, nurture journeys, experiential marketing and content.
Client news
ODA Branding partners with the King’s Trust
We’re excited to work together in supporting an organisation with a truly meaningful mission. Watch this space for more news in due course.
News
Branding a fintech for CEOs, not Crypto bros
When markets mature, brands start to matter. Here's how we positioned Velocity to lead.
Announcements
Kuoni wins Brand Identity Refresh award at The Drum Awards
Our recent branding work for Kuoni won Bronze at The Drum Awards 2025
Opinions
The new meaning of value in brand strategy
Consumers are trading down in some areas so they can splurge in others. They’re not just seeking savings; they’re seeking emotional lift.
Client news
Our Taap Joins ODA Branding as a client
We’re super excited to be partnering with Our Taap and bringing our expertise to a brilliant brief and a bold, ambitious team.
News
New rebrand for Matchtech: A people-powered superbrand
Putting the human spark into global problem-solving. A rebrand that goes beyond recruitment.
Insights
Brand Strategy: From reveal to make it real
Our Strategy Director Sarah explores how to ensure bold ideas meet the reality of everyday delivery.
News
Branding AI products: when technology alone isn’t enough
The next wave of fintech won’t win on speed, but on trust.
Events
The Phab idea awards 2025
ODA was proud to return to the House of Lords to celebrate this years Phab awards and hand out our own ‘Phab idea’ award.
News
Domino’s sub-brand strategy case study
When your name is shorthand for pizza, how do you stretch into chicken? Our new sub-brand does exactly that.
Announcements
Kuoni nominated at The Drum Awards
We’re proud to share that our recent branding work for Kuoni has picked up nominations in two categories at The Drum Awards 2025
Insights
Sweating Your Brand Assets: Lessons from Airtime
Our Creative Director Grant shares the lessons behind how Airtime’s bold new identity shows up, stands out and works harder.
Opinions
Relevance in brand strategy starts with better questions
Stop asking how to stay relevant. Start asking the question that actually unlocks relevance.
News
Repositioning Kuoni: Putting the globe centre-stage
How we helped Kuoni revive the symbol that once inspired millions to see the world.
Opinions
The case for always-on branding
If brand is a business’s strongest asset, we have to ask: why does branding have an ending?
Client news
B&Q joins ODA Branding as a client
We’re super excited to show our passion for retail as we embark a new journey with B&Q. Watch this space.
News
Dry Drinker rebrand: A bold new brand persona
When the no-and-low boom surged ahead the brand was left behind. Time to evolve from retail to authority.
Insights
Brand Strategy: The subtle art of retail persuasion
Persuasion isn’t an accident. It’s the product of design that understands how people really shop.
News
Avanti Superfare rebrand: A value-led sub-brand
Superfare makes Avanti the feel-good choice for budget-conscious travellers.
News
Wagamama's 'fast-casual' soulful brand campaign
When convenience becomes standard, emotion becomes the differentiator.
News
Club Avanti's loyalty sub-brand case study
Rethinking rewards with Avanti. Shifting from generic discounts to moments that genuinely move people.
Insights
Why marketing needs more voices
A conversation with Panna Rose on diversity, talent and the industry’s blind spots. What’s changing, what isn’t, and what needs to.
News
Phab rebrand: A modern catalyst for inclusion
Becoming a leading light in inclusivity. Taking Phab from dated charity to modern catalyst for inclusive change.
Insights
Brand strategy: Competing differently in construction
Sarah Westwood looks at how the construction industry can gain an edge by seeing their brand through customers’ eyes.
News
Volition rebrand: A brighter future
Early detection shouldn’t feel clinical or cold. We helped Volition craft a brand that brings clarity, reassurance and humanity to the science.
Opinions
Brand strategy: Design as a catalyst for change
When brands stall, the answer isn’t strategy alone. Great design cuts through complexity and gets things moving again.
Opinions
Brand Strategy: Keeping heritage brands alive
Most heritage brands are stuck in sepia. Here’s how to pull them into full colour and make it work for the future.
