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Turning Matchtech into a people-powered superbrand

Jobs will always need to be filled, but the future of recruitment lies in something bigger: helping clients and candidates unlock human potential.

With over 40 years at the heart of STEM, Matchtech has helped solve some of the world’s tough­est chal­lenges, from clean ener­gy to com­plex infra­struc­ture. But the brand hadn’t kept pace. It felt dat­ed, trans­ac­tion­al and dis­con­nect­ed from the peo­ple who pow­ered it.

In a sec­tor shift­ing from job-fill­ing to con­sul­tan­cy, intel­li­gence and val­ue cre­ation, Matchtech’s strength was nev­er the algo­rithm. It was the human spark.

We helped repo­si­tion the brand from trans­ac­tion­al to trans­for­ma­tion­al, cre­at­ing a future-focused iden­ti­ty that puts pride, pur­pose and pos­si­bil­i­ty back at its core — and reminds the indus­try what hap­pens when you lead with humanity.

One pow­er­house brand

A frag­ment­ed brand kept Gattaca’s intel­li­gence locked in silos, adding fric­tion between clients and candidates.

The chal­lenge was to unite every part of its tal­ent offer­ing under one pow­er­ful idea: Matchtech, a sin­gle super­brand built on 40 years of STEM heritage.

In a world rein­vent­ed by AI, we built a brand that puts peo­ple, their inge­nu­ity, opti­mism and prob­lem-solv­ing spir­it at the centre.

Peo­ple Pow­ered Prob­lem Solvers became our promise, a cel­e­bra­tion of human intel­li­gence and cre­ativ­i­ty. Because the future of recruit­ment isn’t automa­tion, it’s the ampli­fi­ca­tion of humanity.

Sim­ple human mark

The new brand and word mark are now con­fi­dent and approach­able. We pur­pose­ly opt­ed for low­er­case let­ter­ing to reflect Matchtech’s blend of human warmth and intel­li­gent tech, and the brand mark car­ries a sub­tle nod to peo­ple and that ​“aha” moment of problem-solving.

The mark forms the foun­da­tion of a sim­ple, flex­i­ble design sys­tem that lets Matchtech’s spe­cial­ist sec­tors express their indi­vid­u­al­i­ty while still feel­ing part of some­thing big­ger. A tribe of tribes, dis­tinct in exper­tise yet unit­ed by purpose.

A sys­tem built to solve

The new design sys­tem is intel­li­gent by design. It feels alive, always think­ing, always solv­ing. Inspired by the idea of intel­li­gence buffer­ing, it cap­tures the brand’s agile, curi­ous, ever-pro­gress­ing nature.

With just a few smart assets, the iden­ti­ty flex­es end­less­ly, prov­ing that sim­plic­i­ty, used intel­li­gent­ly, can be pow­er­ful­ly dis­tinc­tive. It’s a visu­al lan­guage that doesn’t shout but shows prob­lem-solv­ing and intel­li­gence in a way that’s unmis­tak­ably Matchtech.

Clear think­ing, pos­i­tive ener­gy

The iden­ti­ty is ground­ed in time­less black and white: con­fi­dent, sim­ple and unclut­tered, giv­ing Matchtech clar­i­ty and credibility.

Then we intro­duced a dis­tinc­tive pulse of green, a super-pos­i­tive, ener­gised accent sym­bol­is­ing progress and the opti­mism of STEM. In a cat­e­go­ry weighed down by dark, heavy palettes, Matchtech stands out lighter, brighter and full of possibility.

Swag­ger and substance

The new Matchtech voice is con­fi­dent, human and unapolo­get­i­cal­ly expert. It brings back a sense of swag­ger, a voice with some­thing to say and the expe­ri­ence to back it up.

This isn’t the sound of recruiters chas­ing roles. It’s the voice of peo­ple who know the work, the indus­tries and the pos­si­bil­i­ties inside out. It’s direct, warm and assured, speak­ing with author­i­ty, nev­er formality.

Because Matchtech doesn’t just con­nect peo­ple to jobs. It con­nects human poten­tial to progress, putting big­ger think­ing and deep­er human­i­ty back at the heart of recruitment.



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