Featured Insights How to keep brand projects moving Most brand projects don’t stall because the agency gets it wrong. They stall because the organisation was never fully aligned on the brief.
Announcements ODA wins four at Transform Awards Our work for Kuoni and Airtime wins in both design and strategy categories at the Transform Awards 2026
Insights RealityCheck: Is your brief setting you up for success? Only half the ideas from winning pitches make it to market. It’s not a pitch problem – it’s the brief.
Announcements ODA shortlisted for five Transform Awards We’re proud to announce that we have been shortlisted in five categories at the Transform Awards 2026
News Later life branding: A new approach Later life doesn’t have to be boring. This is how we helped Wallacea Living create a brand where life genuinely gets interesting.
Client news ODA Branding partners with the King’s Trust We’re excited to work together in supporting an organisation with a truly meaningful mission. Watch this space for more news in due course.
News Branding a fintech for CEOs, not Crypto bros When markets mature, brands start to matter. Here's how we positioned Velocity to lead.
Announcements Kuoni wins Brand Identity Refresh award at The Drum Awards Our recent branding work for Kuoni won Bronze at The Drum Awards 2025
Opinions The new meaning of value in brand strategy Consumers are trading down in some areas so they can splurge in others. They’re not just seeking savings; they’re seeking emotional lift.
Client news Our Taap Joins ODA Branding as a client We’re super excited to be partnering with Our Taap and bringing our expertise to a brilliant brief and a bold, ambitious team.
News New rebrand for Matchtech: A people-powered superbrand Putting the human spark into global problem-solving. A rebrand that goes beyond recruitment.
Insights Brand Strategy: From reveal to make it real Our Strategy Director Sarah explores how to ensure bold ideas meet the reality of everyday delivery.
Events The Phab idea awards 2025 ODA was proud to return to the House of Lords to celebrate this years Phab awards and hand out our own ‘Phab idea’ award.
News Domino’s sub-brand strategy case study When your name is shorthand for pizza, how do you stretch into chicken? Our new sub-brand does exactly that.
Announcements Kuoni nominated at The Drum Awards We’re proud to share that our recent branding work for Kuoni has picked up nominations in two categories at The Drum Awards 2025
Insights Sweating Your Brand Assets: Lessons from Airtime Our Creative Director Grant shares the lessons behind how Airtime’s bold new identity shows up, stands out and works harder.
Opinions Relevance in brand strategy starts with better questions Stop asking how to stay relevant. Start asking the question that actually unlocks relevance.
News Repositioning Kuoni: Putting the globe centre-stage How we helped Kuoni revive the symbol that once inspired millions to see the world.
Opinions The case for always-on branding If brand is a business’s strongest asset, we have to ask: why does branding have an ending?
Client news B&Q joins ODA Branding as a client We’re super excited to show our passion for retail as we embark a new journey with B&Q. Watch this space.
News Dry Drinker rebrand: A bold new brand persona When the no-and-low boom surged ahead the brand was left behind. Time to evolve from retail to authority.
Insights Brand Strategy: The subtle art of retail persuasion Persuasion isn’t an accident. It’s the product of design that understands how people really shop.
News Avanti Superfare rebrand: A value-led sub-brand Superfare makes Avanti the feel-good choice for budget-conscious travellers.
News Wagamama's 'fast-casual' soulful brand campaign When convenience becomes standard, emotion becomes the differentiator.
News Club Avanti's loyalty sub-brand case study Rethinking rewards with Avanti. Shifting from generic discounts to moments that genuinely move people.
Insights Why marketing needs more voices A conversation with Panna Rose on diversity, talent and the industry’s blind spots. What’s changing, what isn’t, and what needs to.
News Phab rebrand: A modern catalyst for inclusion Becoming a leading light in inclusivity. Taking Phab from dated charity to modern catalyst for inclusive change.
Insights Brand strategy: Competing differently in construction Sarah Westwood looks at how the construction industry can gain an edge by seeing their brand through customers’ eyes.
News Volition rebrand: A brighter future Early detection shouldn’t feel clinical or cold. We helped Volition craft a brand that brings clarity, reassurance and humanity to the science.
Opinions Brand strategy: Design as a catalyst for change When brands stall, the answer isn’t strategy alone. Great design cuts through complexity and gets things moving again.
Opinions Brand Strategy: Keeping heritage brands alive Most heritage brands are stuck in sepia. Here’s how to pull them into full colour and make it work for the future.
