Becoming a leading light in inclusivity
Introducing a Phab new identity
Phab was celebrating over 65 years of building an inclusive world, bringing together disabled and non-disabled people of all ages in a spirit of togetherness, fun and creating spaces and places. ODA were bought in to help the organisation get rid of the ‘dated’ perception and drive new growth and funding opportunities. Our rebrand took them from a ‘dated’ charity model that lacked relevance to a modern organisation of affiliate clubs committed to inclusion
The refreshed brand is rooted in understanding the social model of disability — a way of viewing the world, developed by disabled people. Phab believes that inclusion benefits everyone and seeks to create a world where anyone can do anything. Success in the future depends on us all thinking inclusively and being naturally more collaborative in problem solving when it comes to societies’ big issues. We positioned Phab Clubs as the place to learn, belong and thrive.
Inclusion isn’t about fitting in, it’s about belonging. We developed an iconic wordmarque that included a little tweak to the ‘a’ in the logo. The visual style, built out of shapes created from the wordmarque, celebrates the fact that everyone is different and that life’s more colourful when we all come together.
We extended the branding into Mini Phab, creating characters from our Phab blocks to entice younger audience.
We are continuing to work with them becoming a leading light in inclusivity and bringing together abled bodied and disabled people. Helping them tap into new areas of revenue and funding.