Giving Costa Express the X factor
- Brand Strategy
- Visual identity
- Verbal identity
- Brand guidelines
- Brand film
- Brand launch
Our exponential thinking set Costa Express on a course to become world leaders in intelligent coffee. Rebranding as CostaX, we transformed all existing products into killer propositions under one single new technology platform.
Out with beans and machines, and in with a mission to answer the worlds unmet coffee needs and make mediocre coffee obsolete. We created a bold new identity for CostaX that combined iconic Costa assets with a sleek smart tech enabled brand.
Our CostaX Cloud was created to unlock the power of data and give the brand a competitive edge. We renamed their existing product suite plugging them into a simple new ecosystem with new propositions tailored to meet needs of new customers. Our thinking created a buzz across the business and gave the team the drive and tools to think beyond the ordinary and push the boundaries of what’s possible in the world of on-the-go coffee.
THE X FACTOR
Exponential growth was the focus for rebranding Costa Express. Harnessing the power of X we opened up new coffee frontiers.
A SHOT OF EMOTION
New imagery updates the classic sensorial milk and espresso blending shot for a tech world.
Big brand thinking without the bull.
James Rawlinson, Marketing Director CostaX
CRAFT X TECH
Our new branding blends Costa coffee craftsmanship with tech innovation and cutting-edge sleek design to create a futuristic yet recognisably Costa world.
EMBRACE YOUR INNER PIONEER
We gave CostaX a bold and courageous attitude.
Created a framework with technology at the core that informed a simple proposition family and simplified naming system for products and models.
FROM PRODUCT TO PROPOSITION
We created distinct propositions, each flexing the CostaX brand assets in different ways to position products as lifestyle choices.
STEP INTO A WORLD OF POTENTIAL
We went beyond brief, designing and producing a set of robust sales tools, inspirational films, environments and activations for their global teams to launch CostaX to the world.