
Travis Perkins
Shaping the future of building supplies
- Brand Strategy
- Brand Creation
- Messaging
- Design
We helped Travis Perkins create the first truly omnichannel brand in the building supplies market to service an emerging digital native customer base. In one year, with one branch, BUILT/ became a £1m cash-based business, beating Travis Perkins’ other 26 brands.
We positioned BUILT/ as the professional on-demand building supplies challenger. The brand proposition ‘we value your time as well as your money’ was driven through everything, creating a distinctive brand and colleague experience.
We created a standout digital first identity system and efficient tonality. To land the brand promise in a meaningful way we created distinctive service propositions, customer journey, and retail experience.
This is a truly omnichannel brand that works brilliantly in the real world and online. That was one of our biggest challenges, and it’s a huge success.
Nick Thomas, Managing Director, BUILT/
SUBVERTING THE FAMILIAR
To communicate the benefits of this new brand the proposition played with the notion of a ‘site’ as a physical and digital space to suggest a new way of ordering supplies.

The building supplies on demand idea from ODA was a stroke of genius and instantly captured the story we’d been trying to tell.
Nick Thomas, Managing Director, BUILT/
DIGITAL-FIRST BRAND IDENTITY
BUILT/’s forward slash and sharp bespoke typeface instantly communicated that this was a true digital first-brand.

SEAMLESS DIGITAL/PHYSICAL WORLD
The brand world juxtaposes digital graphic elements with physical raw materials, communicating seamless movement between one and the other.


PROMISE-LED SERVICE PROPOSITIONS
We created Lock & Load, a hero service designed to go even further than click and collect, saving builders time and money.
PIT CREW CULTURE
We imagined the role of BUILT/ staff as that of a pit crew and reflected the idea in a streamlined uniform and set of behaviours.





EFFICIENT TONE
A new punchy yet professional sector language delivered on the promise of saving customers time and money.



IMPACT
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In one year, with one branch, BUILT/ became a £1m cash-based business, beating Travis Perkins' other 26 brands.
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200% conversion rate through marketing materials across omni-channel purchase paths
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80+ net promoter
scores after launch