Travis Perkins

Redefin­ing the builders’ mer­chant for a dig­i­tal generation

  • Brand Strategy
  • Brand Creation
  • Messaging
  • Design

We built a new kind of builders’ mer­chant for a chang­ing cus­tomer. 

The builders’ mer­chant mod­el hadn’t kept up with how peo­ple work. It was slow, frag­ment­ed, and built around 9 – 5. But a new gen­er­a­tion of trades­peo­ple expect­ed speed, flex­i­bil­i­ty, and dig­i­tal-first service.

The shift: from tra­di­tion­al mer­chant to on-demand platform

Travis Perkins need­ed a new kind of offer – built around time, not just price. We cre­at­ed BUILT/ – a dig­i­tal-first, on-demand brand, designed to serve a new, time-sen­si­tive cus­tomer with a faster, more effi­cient way to buy. Our propo­si­tion: We val­ue your time as well as your mon­ey was a sim­ple idea that shaped the entire experience.

Jump straight to the Impact

DESIGNED FOR SPEED AND CLARITY

We cre­at­ed a stream­lined iden­ti­ty and sys­tem – posi­tion­ing BUILT/ as a clear alter­na­tive to tra­di­tion­al merchants.

“This is a tru­ly omnichan­nel brand that works bril­liant­ly in the real world and online. That was one of our biggest chal­lenges, and it’s a huge success.”

Nick Thomas, Managing Director, BUILT/

BUILT AROUND EFFICIENCY

From order­ing to col­lec­tion, every touch­point was designed to save time.

Extend­ing pro­duc­tiv­i­ty beyond the tra­di­tion­al work­ing day.

EFFI­CIENT TONE

A new punchy yet pro­fes­sion­al sec­tor lan­guage deliv­ered on the promise of sav­ing cus­tomers time and money.

BUILT INTO BEHAVIOUR

We rede­fined staff as a ​“pit crew” – embed­ding speed, pre­ci­sion, and ser­vice into the culture.

The in-store expe­ri­ence reflects the same effi­cien­cy – using raw mate­ri­als and a clean, func­tion­al approach.
 

SERVICE AS DIFFERENTIATOR

We created Lock & Load – a service designed to go beyond click and collect, making the process faster and more efficient.

IMPACT

  • £1m revenue in year one from a single branch

  • Outperformed Travis Perkins’ other 26 brands

  • 200% increase in conversion across omni-channel journeys

  • NPS of 80+ post-launch

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