Becoming the big dog in enrichment
- Brand Strategy
- Brand Identity
- Tone of Voice
We took Bruce’s beyond daycare, confidently establishing it as the category-defining brand in dog enrichment, boosting growth twelve fold.
Our new proposition ‘enriching dogs’ lives and unleashing happiness’ made Bruce’s irresistible to a broader group of modern pet parents. The identity, an iconic, happy Bruce’s dog, is designed to be instantly recognisable on the side of a passing doggy bus!
Then we reimagined the whole experience as an action packed festival of fun for dogs. Our new ecosystem of doggy services built additional connection and value. At the same time, we amplified everything about the distinctive Bruce’s experience, building the blueprint for an enriching culture, and drove the brand through every touchpoint for future growth.Jump straight to the Impact
ODA’s approach and thinking has energised the whole company. Our distinctive brand experience has been pivotal to our growth.
Bruce Casalis, CEO & Founder, Bruce's
THERE’S DOGS, AND THEN THERE’S BRUCE’S DOGS
Bruce’s makes dogs happy. Telltale signs of happiness are tail up, neck up and a relaxed bounce in their step. We put all the hallmarks of a happy dog into an instantly recognisable Bruce’s icon.
FLUENT IN DOG
Introduced a distinctive new personality that combined playfulness underpinned by expertise.
CREATING A FESTIVAL OF FUN
We designed a dog-meet-dog world of enrichment and fun and worked with Bruce’s team to action it.
12X growth since rebrand
Brand purpose is embedded as a guide for all brand actions
Re-energised culture and brand behaviours
Industry-leading brand enabled acquisitions