Pioneering a new category of doing good by doing nothing
- Brand Creation
- Brand Strategy
- Brand Identity
- Tone of Voice
- Social Media Content
We put this distinctively feel-good fintech on the map. By creating a strategy that encouraged people to harness their spending power, ekko launched as the day-to-day debit card of choice for people who care about climate change.
We created a breakthrough emotive name and brand identity that challenged the norms. In a minimalist category ekko is a distinctive, optimistic, more-is-more brand.
This brand has supercharged our thinking and our growth, and our relationship with ODA is just getting started.
Oli Cook, Co-founder and CEO, ekko
A WIN-WIN BRAND NAME
Inspired by the idea of the butterfly effect, the duality at the heart of the proposition became the driver of the brand name and identity.
EMANATING GOOD VIBES
We created a super confident, distinctive brand world with a personality inspired by the bright, bold idealism and design of the ‘60s and ‘70s. Where a hippie ethos meets cutting edge climate technology.
ATTENTION SEEKING CARD
Objective: get ekko noticed and talked about at point of payment.
MAKING IMPACT TANGIBLE
Introduced gamification to encourage positive behaviour. Carbonmeters allows ekko customers to monitor their carbon footprint.
114% overfunded on their first crowdfunding campaign
Won Best Green Initiative at the FinTech Futures PayTech Awards
The first UK fintech to join the Mastercard Priceless Planet Coalition
Achieved partnership with AC Milan and Real Madrid to support their fan cards