ekko

Build­ing a cli­mate fin­tech brand peo­ple actu­al­ly adopt

  • Fintech Sector
  • Brand Creation
  • Brand Strategy
  • Visual Identity
  • Verbal Identity
  • Naming
  • Messaging
  • Tone of Voice
  • Digital Design
  • Film
  • Social Media Content

ekko had an ambi­tious propo­si­tion: turn­ing every­day spend­ing into cli­mate action. But in a crowd­ed fin­tech mar­ket, mis­sion alone wasn’t enough.

Many sus­tain­abil­i­ty propo­si­tions rely on con­scious effort, behav­iour change or con­sumer sac­ri­fice. That cre­ates fric­tion, and fric­tion slows adoption.

At the same time, ekko’s com­mer­cial oppor­tu­ni­ty extend­ed beyond direct-to-con­sumer growth. 

To scale, the busi­ness need­ed a propo­si­tion that res­onat­ed not just with users, but with pay­ment part­ners, plat­forms and enter­prise stakeholders.

The chal­lenge was to repo­si­tion ekko from a con­sumer cli­mate app into a com­mer­cial­ly cred­i­ble fin­tech plat­form with a clear­er growth story.

Jump straight to the Impact

A SHARP­ER POSI­TION­ING PLATFORM

We shift­ed the propo­si­tion from cli­mate guilt to seam­less par­tic­i­pa­tion. From effort-led sus­tain­abil­i­ty to effort­less impact. By refram­ing every pay­ment as a sim­ple act of cli­mate action, we removed behav­iour­al fric­tion and cre­at­ed a propo­si­tion designed for main­stream adop­tion.

Just as impor­tant­ly, this cre­at­ed a stronger com­mer­cial nar­ra­tive: not sim­ply a con­sumer fin­tech prod­uct, but infra­struc­ture enabling finan­cial ser­vices busi­ness­es to embed cli­mate action direct­ly into cus­tomer expe­ri­ences.
 

“This brand has super­charged our think­ing and our growth, and our rela­tion­ship with ODA is just get­ting started.”

Oli Cook, Co-founder and CEO, ekko

NAM­ING BUILT FOR IMPACT AND MEANING

We cre­at­ed a name root­ed in the idea of cause and effect, where every­day trans­ac­tions cre­ate mea­sur­able envi­ron­men­tal impact.

Short, dis­tinc­tive and com­mer­cial­ly flex­i­ble, it gave the busi­ness an asset that could work equal­ly well with con­sumers, enter­prise part­ners and investors.

CON­SUMER AND B2B NAR­RA­TIVE ARCHITECTURE

We repo­si­tioned ekko with a clear­er com­mer­cial and investor sto­ry – evolv­ing the busi­ness from a con­sumer propo­si­tion into a scal­able fin­tech plat­form for part­ners, enter­prise stake­hold­ers and investors.

From investor nar­ra­tive to part­ner­ship mes­sag­ing and sales enable­ment col­lat­er­al, we trans­lat­ed the strate­gic idea into prac­ti­cal com­mer­cial assets designed to sup­port fundrais­ing, enter­prise con­ver­sa­tions and growth.

FRESH AND DIS­TINC­TIVE FIN­TECH IDENTITY

In a fin­tech mar­ket defined by visu­al same­ness, we cre­at­ed a dis­tinc­tive fin­tech brand iden­ti­ty designed to increase recog­ni­tion, sharp­en dif­fer­en­ti­a­tion and sup­port more effi­cient cus­tomer acquisition.

The iden­ti­ty also helped sig­nal greater matu­ri­ty and cred­i­bil­i­ty with part­ners, investors and enter­prise stakeholders.

Impact

  • Secured adoption through enterprise payment players including Worldpay

  • Achieved 114% overfunding in its first crowdfunding campaign

  • The first UK fintech to join Mastercard’s Priceless Planet Coalition

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