ekko

Turn­ing every­day spend­ing into cli­mate action

  • Brand Creation
  • Brand Strategy
  • Brand Identity
  • Naming
  • Messaging
  • Tone of Voice
  • Design
  • Film
  • Social Media Content

ekko set out to make every­day spend­ing a force for good

But in a crowd­ed fin­tech mar­ket, it need­ed a clear, com­pelling rea­son to choose it. The shift was from eth­i­cal intent to every­day action. Most cli­mate-focused prod­ucts rely on effort or sacrifice.

ekko flipped that – mak­ing pos­i­tive impact effortless.

We cre­at­ed a brand built around behav­iour change.

Turn­ing every­day spend­ing into a sim­ple, reward­ing way to con­tribute to cli­mate action. Doing good by doing noth­ing became our sim­ple, dis­tinc­tive propo­si­tion that made impact feel effort­less and immediate.

Jump straight to the Impact

“This brand has super­charged our think­ing and our growth, and our rela­tion­ship with ODA is just get­ting started.”

Oli Cook, Co-founder and CEO, ekko

A NAME BUILT ON CAUSE AND EFFECT

ekko reflects the idea that small actions can cre­ate wider impact – cap­tur­ing the log­ic at the heart of the prod­uct.
 

DESIGNED TO STAND OUT IN FINTECH

In a cat­e­go­ry dom­i­nat­ed by min­i­mal­ism, we cre­at­ed a bold, opti­mistic iden­ti­ty. More expres­sive. More human. Instant­ly recog­nis­able.
 

ATTEN­TION SEEK­ING CARD

Designed to get ekko noticed and talked about at the point of payment.

MAK­ING IMPACT TANGIBLE

We intro­duced gam­i­fied tools like Car­bon­meters – help­ing users track and under­stand their impact in real time.

Impact

  • 114% overfunded in first crowdfunding campaign

  • First UK fintech to join the Mastercard Priceless Planet Coalition

  • Secured partnerships with AC Milan and Real Madrid

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