Matchtech

Turn­ing Matchtech into a peo­ple-pow­ered superbrand

  • Brand Strategy
  • Proposition
  • Visual identity
  • Verbal identity
  • Brand guidelines
  • Brand launch

Matchtech’s mar­ket had moved on, but the brand hadn’t.

As one of the UK’s lead­ing engi­neer­ing recruiters, Matchtech had deep exper­tise and heritage.

But the brand felt dat­ed, trans­ac­tion­al, and dis­con­nect­ed from the peo­ple behind it.

And the cat­e­go­ry was chang­ing fast.

The shift we made was from recruit­ment to consultancy

The indus­try was mov­ing from job-fill­ing to intel­li­gence, con­sul­tan­cy, and val­ue cre­ation. Matchtech’s strength was nev­er the algo­rithm. It was the people.

We repo­si­tioned Matchtech for where the mar­ket was going. From trans­ac­tion­al to trans­for­ma­tion­al. A brand built around human intel­li­gence, prob­lem-solv­ing, and progress.

ONE POW­ER­HOUSE BRAND

We uni­fied Matchtech’s offer­ing under one clear brand – bring­ing togeth­er its spe­cial­ist sec­tors into a sin­gle, coher­ent proposition.

Dis­tinct in exper­tise.
Aligned in pur­pose.
 

Peo­ple Pow­ered Prob­lem Solvers 
A sim­ple, pow­er­ful idea that puts human­i­ty back at the cen­tre of a tech-heavy category.

A BRAND BUILD FOR CLAR­I­TY AND FLEXIBILITY

We cre­at­ed a sim­ple, flex­i­ble iden­ti­ty sys­tem that allows each spe­cial­ist area to express itself while stay­ing part of a uni­fied whole.

Clear enough to scale.
Dis­tinct enough to stand out.

“The rebrand didn’t just refresh how we look, it’s com­plete­ly reignit­ed who we are and the con­fi­dence we bring to the industry.”

Leah Hill, Marketing Director, Matchtech | Gattaca Plc

A SYS­TEM BUILT TO WORK DAY TO DAY

The sys­tem is designed for real use – sim­ple assets, flex­i­ble rules, and con­sis­ten­cy across touchpoints.

Mak­ing it eas­i­er for teams to cre­ate work quick­ly and confidently.

CLEAR THINK­ING, POS­I­TIVE ENERGY

The iden­ti­ty is ground­ed in time­less black and white: con­fi­dent, sim­ple and unclut­tered, giv­ing Matchtech clar­i­ty and cred­i­bil­i­ty.
 

Then we intro­duced a dis­tinc­tive pulse of green, a super-pos­i­tive, ener­gised accent sym­bol­is­ing progress and the opti­mism of STEM. In a cat­e­go­ry weighed down by dark, heavy palettes, Matchtech stands out lighter, brighter and full of possibility.

SWAG­GER AND SUBSTANCE

The new Matchtech voice is con­fi­dent, human and unapolo­get­i­cal­ly expert. It brings back a sense of swag­ger, a voice with some­thing to say and the expe­ri­ence to back it up.
 

This isn’t the sound of recruiters chas­ing roles. It’s the voice of peo­ple who know the work, the indus­tries and the pos­si­bil­i­ties inside out. It’s direct, warm and assured, speak­ing with author­i­ty, nev­er formality.

Matchtech doesn’t just con­nect peo­ple to jobs. It con­nects human poten­tial to progress, putting big­ger think­ing and deep­er human­i­ty back at the heart of recruitment.

  • Clearer positioning in a rapidly evolving market

  • Stronger, more unified brand across specialist sectors

  • Greater confidence and clarity internally

  • A system designed for faster, more consistent delivery

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