Watch our new Ever Clean brand film

Ever Clean is the US’s num­ber 1 pre­mi­um cat lit­ter. Our brief was to cre­ate a brand film to be used at point of sale to explain why Ever Clean was a notch above the com­pe­ti­tion. Our strat­e­gy was to use the medi­um to deliv­er the mes­sage. Typ­i­cal­ly these films are deliv­ered via sim­ple car­toons. For Ever Clean our vision was to match the high qual­i­ty attrib­ut­es of the brand with the high pro­duc­tion val­ues of real film, com­bined with CGI. Our cat star Matty’s nat­ur­al curios­i­ty deliv­ered the func­tion­al ben­e­fits in a fun, engag­ing way.

We cre­ate all our brand films in-house, from ini­tial idea through to sto­ry­board­ing, script, ani­mat­ic and direc­tion. Our post-pro­duc­tion part­ner on this film and oth­ers was LUMA Soho.

They say nev­er work with chil­dren or ani­mals but Mat­ty was an utter professional.