Living Streets features on Creative Agency showcase

6 cre­ative and inspir­ing not-for-prof­it case studies

Not-for-prof­its have a tough time bat­tling audi­ence com­pla­cen­cy. Doing noth­ing is the easy option. Espe­cial­ly when faced with a del­uge of com­mu­ni­ca­tions from a sat­u­rat­ed char­i­ty market.

Find­ing a way to cut through the clut­ter and moti­vate action, when aware­ness and under­stand­ing of a cause may be low, is a big chal­lenge that requires bold, inspi­ra­tional mar­ket­ing. Made even hard­er by an increas­ing­ly frag­ment­ed media envi­ron­ment where audi­ences float across chan­nels and devices, dip­ping in and out at will.

We’ve picked out 6 case stud­ies that have approached the task with cre­ative flair and clear, sim­ple ideas that trans­fer across all brand touch points.

Liv­ing Streets, Let’s Cre­ate a Walk­ing Nation

Our Design Agency rein­vig­o­rat­ed a lega­cy char­i­ty with a new pur­pose, a new bright iden­ti­ty, and a com­pelling mes­sag­ing hier­ar­chy. It clev­er­ly appeals to a col­lec­tive, pos­i­tive vision for soci­ety that we all want to be part of.