Launching soon: Built

We helped the bril­liant peo­ple at Built​.com to build a new brand propo­si­tion, iden­ti­ty and tone of voice aimed at talk­ing to a new breed of builder. Break­ing the rules of the build­ing sup­plies cat­e­go­ry this brand doesn’t behave like your tra­di­tion­al mer­chant, but rather a respon­sive online part­ner. The new ​‘site’ is com­ing soon but here’s a sneak peak at the identity.