Living Streets features on Creative Agency showcase
6 creative and inspiring not-for-profit case studies
Not-for-profits have a tough time battling audience complacency. Doing nothing is the easy option. Especially when faced with a deluge of communications from a saturated charity market.
Finding a way to cut through the clutter and motivate action, when awareness and understanding of a cause may be low, is a big challenge that requires bold, inspirational marketing. Made even harder by an increasingly fragmented media environment where audiences float across channels and devices, dipping in and out at will.
We’ve picked out 6 case studies that have approached the task with creative flair and clear, simple ideas that transfer across all brand touch points.
Living Streets, Let’s Create a Walking Nation
Our Design Agency reinvigorated a legacy charity with a new purpose, a new bright identity, and a compelling messaging hierarchy. It cleverly appeals to a collective, positive vision for society that we all want to be part of.
23 May 2018